vaishnavi subramanyam
Surprise Dates
Card Game Design (Typography + Packaging)
MyMuse India 2024
MyMuse is a brand for people who love to love, a brand on a mission to bring joy to 1,00,000+ Indians. Every Valentine’s day they go the extra mile to make gifting more exciting and help couples find new ways to connect.
In 2024, MyMuse launched Surprise Dates - a pack of 52 scratch cards with 4 categories, each revealing a fun, unexpected date idea. Just scratch and let spontaneity take over! I had the opportunity to lead the design direction, packaging, visual language across all touchpoints.
Design Direction
A sense of mystery with a touch of excitement was key to the design. Simple linear illustrations on the packaging and holographic type lockup of ‘Surprise Dates’, hinting at the
magic hidden inside.
The back of the card follows the same illustration style, different for each category. Whereas the front of the card features four key data points to help choose the perfect date based on your mood.
Brought the thrill of scratching to the MyMuse website.The digital experience is just as satisfying – so fun, you’llwant to get your hands on the real thing.
Personal Note
Bringing this product to life was truly an exercise in spontaneity.
With just 3 weeks to produce it, the process was fast paced and
ever-evolving. A mid project name change led to a shift in design direction, and a last-minute decision to skip the product shoot
meant finding a new approach.
Thus, resulting in 3D visuals that brought the concept to life in an unexpected way. Every challenge became an opportunity to adapt, proving that sometimes the best ideas come from embracing the unexpected.
